The most effective antidote for uncertainty is success. Our Growth Jumpstart process enables clients to quickly identify and act upon opportunities. We have developed a tight, efficient approach that consistently generates insight and results at a fraction of time and expense. The process involves and empowers your team, ensuring that everyone can move beyond disruption with clarity and conviction.
Our Growth Jumpstart Process
Our Growth Jumpstart Process
The most effective antidote for uncertainty is success. Our Growth Jumpstart process enables clients to quickly identify and act upon opportunities. We have developed a tight, efficient approach that consistently generates insight and results at a fraction of time and expense. The process involves and empowers your team, ensuring that everyone can move beyond disruption with clarity and conviction.
What do you want to become?
Understanding what you want to become transforms uncertainty into possibility. You begin with a clear image of your most important, involved and articulate customer. Understanding who they are, their lives and what’s in their minds will establish a stable platform from which to grow.
Then, we build your Reason for Being (RFB) with your team. What do you want to stand for and how will you win? And how can you continue to reinforce your RFB throughout every interaction with your customer?
The RFB becomes most powerful when it lives within your organization. Can your team easily imagine what’s going on in your customer’s lives? Can they anticipate their behavior and speak their language? Better yet, do you have examples of your best customers already working for you? If not, can you find and hire some?
What’s happening today?
We start every project by assessing the current situation, going well beyond the basics. When under duress, it’s important that we spend quality time listening to people on your “front lines.” What are they hearing and seeing? And what’s holding them back from doing their jobs?
We examine your sales funnel end to end. Do you have more challenges attracting potential prospects to your business or with initial conversion or retention? Where are you performing best and with whom? Are you satisfying customer needs and where can you improve?
We interpret what’s happening today with you and your team. The process of collecting and dissecting this information together builds important buy-in and enthusiasm for future opportunities.
What can we tweak to start winning now?
Rapid growth begins with small wins. Unfortunately, many transformation programs fail because companies are overly impatient. Don’t let this happen to you! Manage expectations and ensure you get credit for the early impact of your actions. This is especially critical in uncertain times.
We gather insight from the sales funnel to identify near-term opportunities. We work with your team to improve customer conversion, engagement and sales volume. We also frequently find success with re-engaging existing or lapsed customers or by improving retention.
We also help to build the right monitoring and measurement capability. This includes measurement of results as well as the ability to keep the pulse on any tests you’ve deployed.
How can we design for sustained success?
Our process sets you up to capture future growth systematically, rather than relying on a single product or idea.
First, we ensure that your team is aligned. By involving all functions, each understands the firm’s Reason for Being and its role in delivering it to the end customer. In doing so, your team is empowered. We also ensure that you’re capturing proprietary data so you can engage with customers more deeply and widen the gap between you and your competitors.
Finally, because focus is key for sustained success, we help you identify what you should not do. This includes important work that can be outsourced or delegated. In some cases, however, the greatest value we can add is through identifying work that should be stopped altogether.