Responding to Disruption

We are experts in transforming disruption into positive change.

We have seen four urgent and equally important questions emerge when responding to disruption. Market Junctions works with you to develop answers for each that connect and reinforce each other, creating a cohesive, systematic plan. We involve and empower your team by design, so each step allows you focus beyond current challenges and build momentum and do so in an efficient, connected manner.

Responding to Disruption

We are experts in transforming disruption into positive change.

We have seen four urgent and equally important questions emerge when responding to disruption. Market Junctions works with you to develop answers for each that connect and reinforce each other, creating a cohesive, systematic plan. We involve and empower your team by design, so each step allows you focus beyond current challenges and build momentum and do so in an efficient, connected manner.

How can I reassure key team members?

When things begin to look shaky it’s natural for people to become nervous. Once the dam breaks it’s difficult to stop the brain drain. By engaging your most valuable team members on tomorrow’s possibilities and away from today’s difficulties, our process acknowledges their importance and keeps their heads in the game. We aim to both keep your go-to people in their seats and make them more loyal and productive than ever before.

How can I get some easy quick wins?

Any winning streak begins with small victories. Market Junctions has a strong track record of identifying near-term, easy wins, including retaining at-risk customers, deepening engagement and re-pricing offerings without significant upfront expense. We identify markets where your business performs disproportionately well and find similar geographies where you are highly likely to experience outsized growth. These actions begin to deliver a long-term vision, fund additional investment and quickly re-establish confidence within your team.

How do I plant seeds that yield long-term growth?

We focus your team on your target customer and help them to visualize how you can win with them. This collaborative approach delivers impact in three ways – everyone contributes to the firm’s direction, deepens connections with each other and is empowered to direct their expertise toward common goals.

How can I reduce costs without sacrificing my future?

In times of disruption we can’t continue business as usual. It’s important to streamline initiatives and tighten belts where necessary. Because the team has re-evaluated short- and long-term opportunities through this process, it becomes more clear which resources are less critical. We can then redirect or trim resources with less concern that growth will be compromised.

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Growth Jumpstart

Use our Growth Jumpstart process to turn the table and utilize disruption to your advantage.

We would love to hear from you!